It’s pretty easy to get confused between having a personal brand and utilizing the company’s brand that you work with. But you see, the two are totally and completely separate things. What’s more, it is so critically important to build your own brand if you want to attract the right people to you – instead of hunting for them.
Your brand is your message, your promise to your potential customers. Your brand communicates what people can expect when they buy from you. It’s an experience. I could bet there are hundreds of other reps in your company in the very city you live in, so what would make anyone buy specifically from you or get started in your team over the other guys? It’s quite simply your brand. It’s how people know, like and trust you.
So how do you get people to know, like and trust you. Well, this is built over time. It’s important to consistently and continually give value to your target audience. They want information, they want connection and they want their problems solved. When you can operate online and offline in this way, people will want to consume the value you contribute.
It’s also important to engage with your audience. Talk back to them. Reply to their comments. Reach out to them and ask them more questions. Only by doing this will you fully understand what your target audience’s problems are so you are able to tailor make solutions directly to them.
Remember to always be professional, credible, be ethical, operate in integrity at all times and be authentic. Just be yourself! People can smell out fake a mile off! So how can you all this? Have a social media presence that is composed of daily content. Write weekly or monthly blog posts. Do weekly Facebook Lives. Host regular webinars and podcasts. Make the content directly informative and solving your target audience’s problems.
And how on earth do you find your target audience? Well we cover off on that on a webinar that I am hosting tonight at 8pm AEDST. Here’s the link: https://expertise.tv/webinar/mlm-mastermind-boom-branding-free-monthly-webinar-for-october/landing/6796
Even after the webinar has concluded and if you didn’t manage to jump on, the recording will always be there. You just need to register in order to get the link. BUT if you jump on live, you will receive my FREE 10 point cheat sheet at the end, so way better to jump on live and get your questions answered too.